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Webomar Articles Features
Control Your Contact’s Experience Automatically

Attached to the MoonRay Automation Engine is our rule-based triggering system called ActiveResponse™ that really opens up the possibilities.

With ActiveResponse™, you can build simple English-language rules that control the contact profiles and the Automation Engine. For example, you could write a rule that says:

"If one of my contacts visits my website 3 times in a month, immediately notify the assigned sales rep by text messaging the contact info to her cell phone."

…Or "if a prospect registered for our webinar but didn’t attend, send them a ‘sorry we missed you -here’s the recording’ e-mail"

…Or "if a prospect visits my website and visits the product X page, send them an e-mail with the product X datasheet"

…Or "if someone fills out a form on my site and checks the ‘please send literature’ button, send their address to my fulfillment house with instructions to mail the appropriate literature".

…Or "if a salespersons marks a lead ‘not ready to buy’ in our CRM system, automatically subscribe that lead to a long-term ‘stay-in-touch’ campaign.

…Or "if contact makes a purchase, stop all prospecting campaigns and notify fulfillment that they should send a welcome package via FedEx"
The combination of the MoonRay Automation Engine and ActiveResponse opens up a world of marketing possibilities limited only by your imagination.

Savvy marketers are using these tools to run all kinds of internal and external communications, including:

  • Lead nurturing
  • Software or Product adoption programs
  • Feedback and testimonial requests
  • Up and Cross-sell campaigns
  • Viral or referral campaigns
  • Multi-step, multi-channel (Personalized Web, E-Mail, Direct Mail) lead gen or sales-follow up
  • Customer support or training
  • Newsletter management
  • Webinar registration and follow-up
  • List management
  • Articles or free-trial downloads
  • And much more…
Often, we see other departments using the system, too, for automating things like:

  • Product fulfillment
  • After-support surveys
  • And more…
The tools are simple to use, incredibly flexible and allow marketers to realize the dream of honest-to-goodness integrated, personalized, and relevant multi-channel marketing automation. All without the help of IT.

Of course there’s more. Here’s a selection of next topics that may be of interest: