Marketing, as a discipline and industry, is undergoing a massive reinvention as companies of all sizes begin to demand that marketing be held accountable for producing measurable, positive return on each marketing dollar invested. There’s even a new acronym – ROMI – for ‘return on marketing investment’.

While some industry players are beginning to notice the water rising around them - notably, agencies that make millions developing award-winning Super Bowl commercials that don’t sell a thing - smart marketers are busy learning new skills and technologies to help them get the job done.

But proving campaign-specific ROI is challenging in two ways. First, there’s the technical problem of simply getting accurate numbers. When marketing has twenty (or two hundred!) campaigns running simultaneously, how do we determine which ad caused the sale?

When there are many ways to respond to an offer – the Internet, a call-center, retail or re-sellers, etc - it quickly gets complicated. ‘Closing the loop’ down to the prospect/client level has long seemed like a holy grail.


Designed to track all your marketing investments, both online and off, MoonRay gives you the information you need to make better decisions:

• How many web visitors did I get from my [direct mail campaign, e-mail blast, magazine ad, etc.]?
• How many of those visitors gave me their contact information?
• How many picked up the phone and called us?
• What’s the average quality of the leads produced from each source? [coming soon!]
• How many eventually purchased something, and how much did they spend?
• What’s the average customer lifetime value?
• What’s our lifetime value by channel or campaign?
• And more…

Armed with this information, you know what’s working and what’s not - so you can make smart decisions about where to invest, which campaigns need attention, and what to cut.


The second challenge marketers face in their efforts to prove ROI comes once we’ve got the right numbers... and discover they’re not always so good.

How do we generate more leads, get more value from the ones we’ve got, and do it all more efficiently with fewer resources? Find out how to do more with less.