Another Tomato on the Vine.
May 11th, 2007 Real Estate Marketing Landon Ray
Jim Cronin, of the Real Estate Tomato, has invited me to ‘guest blog’ over there from time to time. Today he posted my second article that you should check out.
In it, I argue that whatever business we think we’re in, we’re not. We’re all actually in marketing, and that understanding leads us to all kinds of new insights and benefits. The article’s called ‘Donald Trump is in Real Estate. You’re in Marketing.’
Check it out.
The previous post, which I forgot to mention here, was about authenticity in marketing. Called Authenticity is the New Black, it was about the advantages of ‘being yourself’ in your marketing. Was inspired by several front-page magazine articles on authenticity recently, and wrote out one of them in Fast Company’s May issue.
Check ‘em out, and while you’re there subscribe to the Vine. It’s a great community with strong writers and ideas.
