Another Tomato on the Vine.
May 11th, 2007 Real Estate Marketing Landon Ray No Comments »
Jim Cronin, of the Real Estate Tomato, has invited me to ‘guest blog’ over there from time to time. Today he posted my second article that you should check out.
Find it here.
In it, I argue that whatever business we think we’re in, we’re not. We’re all actually in marketing, and that understanding leads us to […]
Real Live Marketing in Action: Show Them You Care.
April 25th, 2007 Real Estate Marketing Landon Ray 6 Comments »
You’ve heard the news: NAR reported Tuesday that existing home sales plunged in March, the worst drop in 19 years. This is a big story.
You have an opinion about the news. It’s time to buy, it’s time to sell, it’s all hog wash, it’s not in our area, it’s only the sub-prime market that’s affected… I […]
Top 3 Reasons Discount Real Estate Brokers Take Your Business.
March 14th, 2007 Uncategorized, Real Estate Marketing Landon Ray 4 Comments »
It may seem obvious why real estate discounters win: ‘they’re cheaper.’ But I submit that the real reasons have more to do with marketing.
Businesses don’t win because they’re cheaper. In fact, ‘cheap’ is a far harder road to travel in business; you have to sell more than the high-end guys, and someone always comes […]
The Real Estate Marketer’s Hippocratic Oath
February 28th, 2007 Real Estate Marketing Landon Ray 1 Comment »
“First, do no harm.”
I’ve discovered in recent minutes that this phrase is not, in fact, the Hippocratic Oath or even a part of it. It is, though, a principal precept taught to all medical students and since I’ve associated it with Hippocrates my whole life (haven’t you?) I’m running with it.
It is so insanely […]