Letting Your Freak Flag Fly
May 18th, 2007 Uncategorized Landon Ray No Comments »
Your Best, Longest Lasting Customers Relate to You Personally
If it’s true that our goal is about causing a memorable experience that’s worth telling your friends about and worth having over and over again (preferably for years on end) then we should be looking at who’s achieving that rare level of consumer attention and then holding […]
The Process of Process
May 15th, 2007 Uncategorized Landon Ray No Comments »
If having a business that’s made up of defined systems is your goal, it’s worthwhile to have a clear idea of what reaching that goal would look like.
What systems do I need to create?How shall those systems work together?Where do I start?
We start simply. An overview of the main processes that make up most businesses might […]
Have You Built a Better Mousetrap?
May 8th, 2007 Uncategorized Landon Ray 3 Comments »
As small business owners, we are prone to running our businesses like firemen… speeding around putting out fires. It’s no wonder, because most entrepreneurs have a natural talent for handling problems as they arise and feel comfortable in the face of the avalanche of tasks.
But I submit that the cost of being a fireperson is far greater […]
Top 3 Reasons Discount Real Estate Brokers Take Your Business.
March 14th, 2007 Uncategorized, Real Estate Marketing Landon Ray 4 Comments »
It may seem obvious why real estate discounters win: ‘they’re cheaper.’ But I submit that the real reasons have more to do with marketing.
Businesses don’t win because they’re cheaper. In fact, ‘cheap’ is a far harder road to travel in business; you have to sell more than the high-end guys, and someone always comes […]