http://moon-ray.com/blog Authentic Marketing, Automatic Delivery. A TOTAL marketing system. Fri, 18 May 2007 23:47:13 +0000 http://backend.userland.com/rss092 en Your Best, Longest Lasting Customers Relate to You Personally If it’s true that our goal is about causing a memorable experience that’s worth telling your friends about and worth having over and over again (preferably for years on end) then we should be looking at who’s achieving that rare level of ... http://moon-ray.com/blog/2007/05/18/letting-your-freak-flag-fly/ If having a business that’s made up of defined systems is your goal, it’s worthwhile to have a clear idea of what reaching that goal would look like. What systems do I need to create?How shall those systems work together?Where do I start? We start simply. An overview of the main processes that ... http://moon-ray.com/blog/2007/05/15/the-process-of-process/ Jim Cronin, of the Real Estate Tomato, has invited me to ‘guest blog’ over there from time to time. Today he posted my second article that you should check out. Find it here. In it, I argue that whatever business we think we’re in, we’re not.  We’re all actually in marketing, and ... http://moon-ray.com/blog/2007/05/11/another-post-on-the-tomato/ As small business owners, we are prone to running our businesses like firemen… speeding around putting out fires. It’s no wonder, because most entrepreneurs have a natural talent for handling problems as they arise and feel comfortable in the face of the avalanche of tasks. But I submit that the cost of being ... http://moon-ray.com/blog/2007/05/08/have-you-built-a-better-mousetrap/ You’ve heard the news: NAR reported Tuesday that existing home sales plunged in March, the worst drop in 19 years. This is a big story. You have an opinion about the news. It’s time to buy, it’s time to sell, it’s all hog wash, it’s not in our area, it’s only the ... http://moon-ray.com/blog/2007/04/25/real-live-marketing-in-action-show-them-you-care/ It may seem obvious why real estate discounters win: ‘they’re cheaper.’ But I submit that the real reasons have more to do with marketing.  Businesses don’t win because they’re cheaper.  In fact, ‘cheap’ is a far harder road to travel in business; you have to sell more than the high-end ... http://moon-ray.com/blog/2007/03/14/top-3-reasons-discounters-take-your-business/ “First, do no harm.” I’ve discovered in recent minutes that this phrase is not, in fact, the Hippocratic Oath or even a part of it. It is, though, a principal precept taught to all medical students and since I’ve associated it with Hippocrates my whole life (haven’t you?) I’m running ... http://moon-ray.com/blog/2007/02/28/the-real-estate-marketers-hippocratic-oath/