Despite decreasing response rates and increasing postage costs, direct mail remains a winning medium for many companies. The keys to direct mail success are precise targeting and a compelling message. MoonRay gives marketers these advantages with several systems to simplify direct mail fulfillment, increase response rates, and keep costs under control.


MoonRay makes postcard marketing as simple as sending an e-mail. Choose your recipient and write a note. MoonRay prints, addresses, and mails personalized postcards to your contacts.

Or automate the process with the MoonRay Automation Engine. Combined with the PersonalURL system the possibilities open up.


To track and increase direct mail response, MoonRay can mail personalized postcards. In addition to normal mail merge functionality, you can add a response web address that contains the prospects name, like www.YourWebAddress.com/john.doe

Not only does this system significantly increase response rates (who can resist such a tease!) it allows marketers to track who’s responding – even if they don’t fill out a web form online. And you can run ActiveResponse rules and Sequences based on those web visits!

So, imagine sending a postcard invitation to a select group of prospects with a PersonalURL. When they type in their address, they instantly receive an e-mail thanking them for their response and encouraging the next step. If the prospect meets your specific criteria, you could even alert sales of the visit.

Using processes like these allows marketers to focus resources on their best, most active prospects and avoid wasting money and time on non-responders. More, by benchmarking and testing response rates to your direct mail efforts you’ll naturally build a portfolio of pieces and processes that work.


Of course, many marketing situations call for more firepower than a simple jumbo postcard. In those cases, MoonRay works with your mail house to deliver the right information at the right times so that they can produce, personalize, and mail your pieces.

The MoonRay Automation Engine can send your mail house a ‘fulfillment list’. That is, each day or week an automated e-mail can be sent to your fulfillment partner that contains the creative, specific merge and mailing instructions, and a .CSV of who needs to receive the mailing along with their address and PersonalURL information. The whole process of getting your direct mail campaign out the door can be completely automated – obviously a huge timesaver.