Mail-merge any database field, and track opens and specific clicks.

Have a record of every communication received by each contact, all e-mail responses, and all web visits including specific pages viewed. Let us integrate other data sources – like purchase history – to complete the picture.

Add SmartForms™ to landing pages and handle the new lead any way you choose. Drive web visitors to customizable landing pages that can be created in minutes with no IT support (coming fall ‘07). Or better yet, use landing funnels to segment visitors and serve them to relevant content before you ask for their information.

Constantly scan your contact database for any update, and respond with relevant next steps. Build if-then type rules to segment prospects, deliver appropriate messages, pass qualified leads to sales, and much more.

Know what’s working and what’s not. Optimize each step from traffic source – like e-mail or direct postal mail – down to landing pages and click paths. When you know what’s not working, you can tune your message, layout, and ad buys to maximize ROI.

Once you’ve determined that a lead is ready to speak with a salesperson, assign them in real time by territory or round-robin. If sales learns that a lead is not as hot as you thought, they can send them back for long-term nurturing with a click.

Create pre-designed marketing experiences that are tailored to each prospect and are delivered automatically across channels – including e-mail, direct mail, and the telephone.

Assign points to any action (or lack of action) and give each prospect a grade, A-F. Use grades for all kinds of things from lead routing (only pass B’s or better?) to judging the value of a traffic source (why are all the prospects from that banner D minuses?).

Automate the process of registering, delivering, and following up with event attendees (or no-shows.) No more manual hassles.

In partnership with Marathon Press, MoonRay fulfills variable data postcards. Match images, content, or mail merge data right into postcard copy or graphics to increase response dramatically.

PersonalURLs (or PURLs) can be assigned to a group of direct mail recipients. So, you can send mail with a personalized web address like www.MoonRayMarketing.com/joe.schmoe. When a prospect types in that address, they’re taken to a personalized page that’s dynamically created just for them. Research has shown PURLs can increase direct mail response 400% or more.

Sync calendars, tasks, and contacts. Often, sales users won’t even ever use the MoonRay interface, preferring to use their most familiar tool, Outlook. Send e-mails from Outlook, and they’ll show up in the Contact’s log. Appointments, too!

Tracking phone calls can be very important for businesses where prospects tend to pick up the phone. Track how many calls came from each source, and often even collect Name, Phone, and Address information via reverse phone database lookup.

Segmenting your prospects is the first step, giving you the opportunity to deliver a message that’s relevant. Click segmentation allows you to automatically tag contacts when they click a specific link. There are all kinds of strategic ways to use this feature that we can suggest.

Not complicated. If we can’t provide significant tangible value, we don’t get paid. It’s that simple.

Report on any aspect of your marketing system. Create custom dashboards. Get the information you need, all in real time.

Add to and edit the fields in your contact database to your heart’s content.

Build surveys right into marketing sequences, then respond according to the answers you get. Want feedback on a webinar? Build it into the event management process. Want your net promoter score updated monthly from a random selection of past clients, and updated on a chart? Automate it.

Salesforce automation, simplified. For some organizations, Salesforce.com is overkill. Until your needs warrant that investment of time and money, MoonRay can help you manage your sales people, automatically assign leads and tasks according to rules you design, and ensure they’re following up on time. If your people are already comfortable with Outlook, our Outlook integration allows salespeople to manage their leads, calendar, and email right from the desktop – while giving marketing the flexibility to manage what goes on behind the scenes.