Overwhelmed with the deluge of marketing messages each of us receive every day, we’ve become expert at ignoring. We delete e-mails without a glance and direct mail is sorted over the trash can. Our best efforts as marketers are wasted without even a blink.

Yet despite our vigilance against marketing, when we receive an offer that happens to be exactly what we’ve been looking for, everything is different. What was junk mail or spam a month ago is now welcome and helpful information.

The challenge for marketers is to deliver relevant, timely messages to the right customers and prospects without overburdening our already stretched marketing staffs and resources.


Integrated Marketing is not a new concept. In fact, just about every marketer will agree that integrated marketing campaigns get a better response.

But ask if they’ve ever actually accomplished the goal of delivering an integrated marketing experience and you quickly learn that it’s easier said than done.

Often, what marketers really mean when they say 'integrated marketing' is that their website matches their direct mail piece, and that they’ve got similar messages on everything. While this is a worthy effort, real integrated marketing offers – and requires - much more.

MoonRay gives marketers the tools to build truly integrated, multi-channel marketing campaigns and to deliver them in real-time according to the prospects schedule – not marketing’s.

With MoonRay, you can create timed communication sequences that include personalized e-mails, direct mail pieces, and timely phone calls from sales or customer support – all executed automatically.

Since we know personalization can dramatically increase response rates, MoonRay gives you the tools to build dynamically generated, personalized landing pages with pre-populated forms – all without IT assistance.

As simply as sending an e-mail you can send direct-mail with personalized images, messages, and even landing pages.

Imagine getting a postcard with a graphic on the front that that invited you to visit www.MoonRayMarketing.com/YourName... could you resist checking it out?

What if that personalized direct mail piece was followed up with an e-mail that reiterated the offer (but only if you didn’t respond to the postcard)?

What if sales were alerted the minute you visited the company website – even if you didn’t fill out a form?

What would happen to business revenue if no lead ever slipped through the cracks?

MoonRay makes all of this – and more – simple to build, simple to track, and effortless to execute.