Many companies have experienced serious challenges realizing ROI from their CRM investments.

Typically, salespeople see CRM implementation as a new hassle that really only helps management keep tabs on salespeople’s pace of work and effectiveness. So it’s no wonder that getting accurate information out of your CRM system is a constant battle.

CRM integration specialists generally try to solve this problem by having ‘team-building’ meetings and trying to clearly articulate to sales staff why it’s worth their time to consistently use and update the company CRM records. As we intuitively know, however, trying to change behavior in the absence of serious motivation is an always-uphill battle.


First, deep integration with Microsoft Outlook allows sales staff to use
Outlook as their CRM interface. That is, they’ll never need to log into MoonRay or learn to navigate a new piece of software. Allowing sales to use their already familiar tools makes integration worlds easier.

Second, MoonRay helps salespeople sell more. Instead of CRM software feeling like a chore, it becomes a valuable tool that they use voluntarily.

For example…

• What if every sales prospect got a personalized (but automated) reminder e-mail a few hours or a day before each appointment that not only gave a reminder of the scheduled time but also delivered valuable additional
product information?
• What if each salesperson was instantly notified the moment a top prospect visits the company website?
• What if non-sales ready leads didn’t just get lost, but were automatically followed up with indefinitely… until they began to show interest again (at which point sales would be notified)?
• What if sales collateral could be mailed to prospects with the click of a button?

With MoonRay, your imagination is truly the limit of what’s possible.