With attention spans shrinking and cost of promotion growing across virtually every medium, it’s critical that marketers have an effective way to uncover what’s working and what’s not.

If it’s true that ‘what gets measured gets done,’ then what and how we measure is vitally important. E-mail opens, clicks, and web traffic can be interesting… but misleading. Often, an upward trend basic web metrics only proves that money is being spent and that people are busy. When we look closer, we often find that more web traffic – or even more inquiries – doesn’t always mean more sales.

For marketing to prove itself as a key contributor to revenue it needs to measure and increase metrics like:

• Sales and ROI by channel or campaign
• Number of repeat purchases or referrals
• Average Lifetime Customer Value (LTV)
• LTV by marketing channel or campaign
• Campaign ROI across channels
• And more…

Of course, getting accurate numbers can be a challenge when our internal information systems don’t talk to each other. Finance (where we get actual sales numbers) isn’t integrated with your marketing database. CRM is often not integrated either so we can’t track sales cycle or profit by channel.

To make matters more complicated, every business is different. Your business has specific reporting needs. Depending on what you need to measure, you may have unique data integration work to do.


The MoonRay Marketing Tracker was built to manage the tracking and reporting of the important metrics you need.

MoonRay has built-in tracking for phone inquiries, web visits, page visits, e-mail opens, specific clicks, and unsubscribes. All stats can be viewed at individual contact level (in their profile) or by e-mail sent, marketing sequence, campaign, or channel.

When integrated with your other data sources - like finance – MoonRay reports all the way from first impression to revenue. Custom reports, charts and graphs can be created to meet any unique requirements.

Marketers need to know what’s working and what is not and where to apply their resources. MoonRay gives you the information you need to make better decisions. It’s that simple.

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