The MoonRay SmartForms wizard allows you to quickly build forms that can be placed on your existing website (or sites!) to automatically add new contact information into your MoonRay database.

The ‘Smart’ part is that, as you build the form, you can specify how the new contact is ‘tagged’, what marketing sequences the contact is subscribed to, and more. How you use this feature practically is by putting different forms in different places on your site, with different offers, and use this as a prospect segmentation strategy.

For example, if a prospect fills out a form that offers a free information kit, you’ve learned something about the prospect’s interest level and you can automate the process of fulfilling that request. If, on the other hand, they fill out a form requesting a call from a sales person, you know they’re at a different point in their decision-making process and you can respond appropriately – in this case, by automatically routing the lead directly to someone who can help.

There are several ways to use SmartForms to your advantage, and these examples just scratch the surface. To schedule a 30 minute brainstorm with us about how you might put MoonRay tools to work in your business, shoot us an email.