Marketing Automation is a new field with a quickly growing and evolving knowledge base. While we believe that ‘testing, measuring, and optimizing’ is always the foundation of a good marketing program, we also know that experience can give you a good head start.

Areas that we can add significant value include:


Marketing automation can often produce breakthrough results with relatively little effort in some applications, while other projects require more resources to automate. It usually makes sense to tackle the easy parts first.

Through a series of consultative brainstorming sessions, we learn about your business challenges, marketing programs, and current data structure and help you determine where you’re likely to see the quickest tangible results. Then, we’ll identify next targets and lay out a roadmap for future automation projects.


As discussed on the prospect profiling page, gathering or developing actionable contact profile information is the first step toward delivering a relevant brand experience. But in marketers’ zeal to get the data they want, they can scare off valuable prospects.

MoonRay can help you determine what information is most important to gather and develop a non-intrusive strategy to collect that information, directly or indirectly, over time. This session will include a review of and recommendations for gathering information from existing data, website forms, web behavior, marketing responses, e-mail content, sales and support contact and more.


You probably have talented and experienced marketing people on staff who have been dreaming of the day they could actually execute and track a truly targeted, multi-channel, integrated marketing campaign. Still, it’s often helpful to do some planning with people who have done it before.

In this session, we work with your staff to develop their ideas and plans to fully leverage the new tools and opportunities that MoonRay provides. You will end up with a well thought out plan for delivering your message, tracking the results, and using the data you gather to further refine messaging and decision making going forward.


Today, there are a dizzying number of opportunities to promote your business from banner ads, pay-per-click/call, and YouTube to the traditional media like direct mail and print. We’re not experts in all of it.

Where we do have significant and valuable experience is in managing online conversion from e-mail to click, from click to information capture, and from information to lead qualification.

By utilizing tested and proven strategies and tactics with e-mail, landing pages, and web design it’s often possible to increase conversion numbers several times over, with no additional front-end marketing costs.

In these sessions we’ll look at your current e-mail creatives, landing pages, and websites as well as the business goals they are meant to achieve. We’ll then work with you to create a strategy and a plan to ensure that you’re getting the most you can from your marketing investments online.